How We Achieved +340% ROAS for a Premium Fashion Retailer
A comprehensive Google Ads strategy that transformed their digital presence and drove record-breaking returns in just 6 months.
The Challenge
Our client, a premium fashion retailer based in Sydney, was struggling to compete in the increasingly crowded e-commerce space. Despite having high-quality products and a loyal customer base, their digital advertising efforts were falling short.
Their existing Google Ads campaigns were generating traffic but failing to convert at a profitable rate. With a ROAS of just 1.2x, they were barely breaking even on their ad spend. The brand needed a complete overhaul of their paid media strategy to drive sustainable growth.
- Low ROAS of 1.2x making campaigns unprofitable
- Poor audience targeting leading to wasted spend
- No remarketing strategy to capture lost customers
- Outdated campaign structure limiting scalability
The Solution
We developed a comprehensive, data-driven Google Ads strategy built around Performance Max campaigns and intelligent audience segmentation.
Campaign Restructure
Rebuilt the entire account structure with Performance Max as the cornerstone, supported by targeted Search and Shopping campaigns for specific product categories.
Audience Segmentation
Developed detailed customer personas and created custom audiences based on purchase behavior, browsing patterns, and customer lifetime value.
Creative Optimization
Produced high-quality asset groups with lifestyle imagery, compelling copy, and seasonal messaging that resonated with the target demographic.
The Results
Within six months, our strategic approach delivered transformative results that exceeded all initial targets and expectations.
"DSRPT completely transformed our digital advertising. Their strategic approach to Performance Max and audience targeting delivered results we didn't think were possible. The team's expertise and dedication to our success made all the difference."
What Drove These Results
Google Ads
Precision-targeted Google Ads campaigns built to drive real results, not just clicks. DSRPT manages every aspect of your paid search strategy so every dollar that you spend works harder.
Web Design and Development
Custom-built websites designed to impress, built to convert and optimized to rank on Google. DSRPT creates digital experiences that reflect your brand and turn visitors into customers.
Questions about fashion retail advertising
Performance Max uses Google's AI to optimize across all channels — Search, Shopping, Display, YouTube, and Discovery — simultaneously. For fashion, this means showcasing products to high-intent shoppers with dynamic creative optimization.
Results depend on market competitiveness and goals. We typically recommend a minimum monthly ad spend of $10K–$25K for fashion e-commerce, with scaling as performance data validates profitable channels.
Initial performance lifts are typically visible within 4–6 weeks as campaigns exit the learning phase. Full optimization and scaling results, like those in this case study, develop over 3–6 months of iterative testing.
Ready to achieve similar results?
Let's discuss how we can transform your digital advertising performance.