The Google Trends report for 2024 provided a clear view of global attention areas. Now, well into 2025, we can compare how those trends are evolving. From AI breakthroughs to vibrant fashion movements, 2024’s digital behavior laid the groundwork for developments observed in the first quarter of this year.
Fashion Trends
- 2024 Trend Recap: Dopamine dressing continued its vibrant run with spikes in searches for “Barbiecore”, “Y2K fashion”, and “coquette aesthetic”.
- 2025 Q1 Shift: Search interest has shifted to resale platforms, quiet luxury, and digital fashion drops. There’s a growing interest in AI-generated styling tools.
- Tip: Fashion brands should focus on content that combines personalization and sustainability, emphasizing short-form video and social commerce.
Food & Beverage Trends
- 2024 Trend Recap: Plant-based comfort food and fusion recipes were leading the charts.
- 2025 Q1 Shift: Interest in functional foods like gut-health snacks, adaptogens, and mood-supporting beverages is on the rise. Local ingredient sourcing is also a growing search category.
- Tip: F&B businesses should highlight ingredient transparency and benefits beyond taste, particularly in social content and packaging.
Home & Living Trends
- 2024 Trend Recap: DIY projects, minimalist aesthetics, and compact living solutions topped the list.
- 2025 Q1 Shift: Multifunctional furniture and tech-integrated home designs are gaining traction. There’s more emphasis on comfort and long-term living.
- Tip: Brands can showcase modular living or smart home upgrades through before-and-after video content and influencer collaborations.
Entertainment Trends
- 2024 Trend Recap: Podcasts thrived, with more than half a billion people having listened to a podcast on Spotify since 2019.
- 2025 Q1 Shift: Interactive content such as calculators, quizzes, surveys, and polls are becoming key areas of interest, with more users engaging directly through platforms.
- Tip: If you’re in the entertainment space, focus on two-way engagement. Polls, live Q&A sessions, and gamified content work best.
Technology Trends
- 2024 Trend Recap: AI tools like ChatGPT, image generators, and VR experiences surged in search.
- 2025 Q1 Shift: Consumers are now asking deeper questions about AI integration into daily life, privacy, and personalization. There’s growing interest in wearable tech and AI-driven decision-making tools.
- Tip: Transparency about AI use will become a brand differentiator. Make it clear how technology is improving the customer experience.
Why Comparing Trends Matters in Digital Marketing
Analyzing what people searched for last year versus what they’re searching for now can provide a competitive edge. Understanding trend cycles allows you to:
- Keep campaigns and content relevant
- Spot early shifts in consumer behavior
- Launch products or services when demand is rising
- Improve SEO with timely keyword targeting
How to Use Trend Comparisons in Your Marketing
- Review 2024 to Forecast Future Behavior: Your audience’s past interests can help you plan smarter content.
- Align Content with Current Q1 Searches: Use tools like Google Trends and TikTok search to identify current hot topics.
- Test & Adapt Campaigns Quarterly: What worked in Q1 might not hold through Q3. Stay flexible.
What’s Next: Planning for Q2 and Beyond
2025 is already showing signs of evolution—and this is just the beginning. The ability to adapt quickly to changing trends is what separates thriving brands from the rest. If you want help analyzing what matters to your audience today (and tomorrow), DSRPT’s Trend Report service offers a data-backed action plan tailored to your industry.
Let’s turn insights into action. Reach out to DSRPT to get your custom Q2 strategy ready.